Tuesday, May 26, 2009, 4:49 PM

Monday's quick reads: Dell, reputation management, and Twitter

1.) Banks continue to suffer image problems (PR Week) -- The JD Power & Associates 2009 Retail Banking Satisfaction Study finds that the brand image of the nation’s retail banks continues to decline. According to the survey, only 35% of customers are highly committed to their bank, down from 37% last year, and 41% in 2007.

2.) IPREX and corporations talk reputation management (PR Week) -- Executives from major companies discussed how corporate reputations have been affected by the financial crisis, including relationships with CEOs, social media, and consumers’ trust in brands.

3.) Dell confirms product launch rumors on blog (The Blog Council) -- When Dell’s Lionel Menchaca discovered that there was speculation on the popular tech blog Engadget about a new computer that Dell was getting ready to release, he clarified the rumors and made the announcement official on the Dell blog.

4.) To tweet, or not to tweet? For execs, that is the question (Boston Business Journal) -- Edward Boches, chief creative officer at the ad agency Mullen, recently wrote a blog post titled “10 Reasons why every CEO has to get on Twitter now.”

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