Monday's quick reads

1.) Ignore Twitter? Major bands learn they better respond...and quick (Los Angeles Times) -- Separate incidents involving CNN, Amazon and Domino's Pizza reveal that fluency in the evolving language of digital public relations comes easier to some companies than others.

2.) Tweeting becomes a job opportunity (New York Times) -- Pizza Hut is looking for Summer Twinterns — i.e. a summer intern who uses Twitter — to aid the company in social media outreach.

3.) Americans blame ad agencies, media for economic crisis (Harris Interactive) -- Two-thirds of Americans believe ad agencies have at least some responsibility for the current economic crisis because they caused people to buy things they couldn’t afford, according to a new poll.

4.) How to handle a public relations crisis (Mass High Tech) -- Apple's cease and desist order against a start up highlights how companies can use blogs and social media to influence public opinion.