Monday, March 16, 2009, 8:49 AM

Monday's quick reads

1. Using social media to build excitement for a product launch (The Blog Council) -- Check out how Cisco embraced social media and creativity to generate buzz about a new product.

2. Fidelity wants to hold your hand (The Boston Globe) -- Fidelity Investments seizes on uncertain times to communicate more effectively and build trust with customers.

3. Social networking overtakes email (MediaWeek) -- A new survey shows that social media may be the most effective means for communicating with your target audience.

4. Local newspapers won't be missed by 42% in U.S. (Marketing Charts) -- A new report from the Pew Research Center holds more bad news about newspapers and their difficulty attracting young readers.

5. Recession brings lessons in crisis communications (Charlotte Business Journal) -- How a company responds in a crisis can make all the difference, experts say.

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