Tuesday's quick reads

1.) What Obama's first 100 days can teach communicators (PR Daily) -- Barack Obama’s inauguration signified more than just a dramatic change in politics: It also launched an equally significant shift in how White House communication is handled.

2.) Mayo turns to social media to reach potential patients (Star Tribune) -- A few years ago, Lee Aase was just another flack for the Mayo Clinic, issuing press releases on cue and calling news conferences for doctors to present carefully scripted messages. These days, Aase is a walking, talking, blogging, Twittering, Facebooking, YouTubing force who's blasting Mayo into the social networking world faster than you can say "Mayo Brothers."

3.) Fortune 500 companies are embracing corporate blogs (New Communications Review) -- The Fortune 500 are farther along in their adoption of public-facing corporate blogs than previous data has suggested.

4.) A record number of Americans say corporate reputations are "not good" or "terrible" (Harris Interactive) -- Johnson & Johnson reclaims top spot from Google in the 10th Annual Harris Interactive Reputation Quotient Study of the 60 Most Visible Companies, recording the highest individual company score since 2001.