Thursday, May 7, 2009, 11:16 AM

Bad news from good messengers

Henry Fawell, a member of Womble Carlyle's strategic communications group, gave a presentation on crisis communications this week in Boston at the Spring 2009 conference for TechAssure, an insurance and risk management trade association whose members represent technology, life sciences, digital media, and venture capital firms.

Henry's presentation, entitled "Bad News from Good Messengers," offered communications guidelines for companies that fall victim to insurance-related crises such as data theft. Foremost among Henry's recommendations was that firms undertake crisis planning exercises. These exercises enable a firm to identify potential crises ahead of time and to develop a plan to communicate effectively with its stakeholders in the event of a crisis. Henry was invited to address the group after TechAssure's leadership read his commentary on crisis communications at "Wag the Dog," the strategic communications group's blog.

Womble Carlyle's strategic communications group advises clients on crisis communications, message development, social media strategies, and media relations. Our team has advised clients from an array of industries, including energy, real estate, telecommunications, construction, and government contracting. For more information, contact Henry at henry.fawell@wcsr.com.

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