Monday's quick reads: Obama, energy, reputation management

1.) Web 2.0: Managing corporate reputations (Business Week) -- For many employers, social networking sites are a love-hate relationship. So leading companies are drafting guidelines to govern employee use of social networking sites at work and to protect the company's brand online.

2.) Why local news is no longer proprietary (PRSA) -- To paraphrase Mark Twain, the reports of the death of journalism have been greatly exaggerated.

3.) Master the art of the story teller (PRSA) -- If you want to win the hearts and minds of your audience members, you must be a master storyteller.

4.) How Obama made energy platform "pop" (The Washington Post) -- How President Obama is packaging the energy debate to influence public opinion.