Monday, February 1, 2010, 10:03 AM

Monday's quick reads: Toyota recall and random rules for building awareness

1.) Toyota recall: Five critical lessons (Business Ethics Magazine) -- Toyota’s announcement of a technical fix for its sticky gas pedals – which can lead to sudden acceleration problems - is not likely to bring a quick end to the company’s current recall nightmare. The Toyota brand, once almost synonymous with top quality, has taken a heavy hit.

2.) Survey finds majority of journalists depend on social media (George Washington University) -- A national survey found that an overwhelming majority of reporters and editors now depend on social media sources when researching their stories. Among the journalists surveyed, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter. The survey also found that 61% use Wikipedia, the popular online encyclopedia.

3.) Random rules for ideas worth spreading (Seth Godin) -- If you've got an idea worth spreading, author Seth Godin hopes you'll consider this random assortment of rules. Like all rules, some are made to be broken, but still...

4.) A public company defends staying silent on legal snarl (New York Times) -- For years, Fidelity National Financial, the nation’s largest title insurance company, did not tell investors about dozens of lawsuits accusing two units and several employees of playing a role in an elaborate mortgage fraud scheme in San Diego. Fidelity National did not mention this litigation to its shareholders until October 2009 — a silence that speaks volumes about how tricky “full disclosure” can be in a world that increasingly demands it but rarely defines it.

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