Monday, December 21, 2009, 9:58 AM

Monday's quick reads: Accenture, newspapers, and 2009's top PR blunders

1.) PR blunders of 2009 (PRSA) -- For the fifteenth year in a row, Fineman PR in San Francisco has released its Top 10 PR Blunders List.

2.) Most Americans still read a newspaper (Marketingcharts.com) -- Despite the seemingly insurmountable challenges facing today’s newspapers, nearly three-fourths of American adults still admit to reading either a print or online edition, according to the latest study from Scarborough Research.

3.) Building your brand - inside and out (HR Executives Online) -- Accenture's Roxanne Taylor says it's a long journey from approving a new brand identity to having it successfully represent your company with both internal and external audiences -- and there are often stumbling blocks along the way.

4.) Dell's social media past, present, and future (Social Media Business Council) -- In a blog post on Direct2Dell, Dell’s Chief Blogger, Lionel Menchaca, shared how Dell has evolved from their initial “connecting and responding” social media strategy to their current key goals of streamlining, aggregation, syndication, and scalability.

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