Monday, November 16, 2009, 10:44 AM

Monday's quick reads: Dan Snyder, PhRMA, and CEO reputations

1.) Banks put focus on conversation, not sale, in social media campaigns (Memphis Business Journal) -- Checking out Facebook friends or tweeting about a cool party you’re heading to is fun stuff, but can it get a bank more loans, increased deposits or improved return-on-capital? That question has yet to be answered definitively, but a growing handful of pioneering banks and credit unions, including several in Memphis, are having fun trying.

2.) PhRMA proposes FDA-approved logo for social media (AdAge) -- PhRMA is advocating for a universal safety symbol -- either the FDA logo itself or an FDA-approved symbol -- to indicate that a Twitter or Facebook mention links to a page that contains the pharmaceutical company's FDA-mandated risk information.

3.) Redskins: Snyder's PR "henchman" is both his guard and his safety (The Washington Post) -- As Dan Snyder's self-described public-relations "henchman," Karl Swanson, 59, has been tending to Snyder's image for at least a dozen years. When controversy calls -- as it repeatedly has since Snyder became one of the Washington area's most prominent citizens -- Swanson is close behind, ready to tell the boss's side of the story.

4.) Resetting CEO reputation (The Huffington Post) -- Since everyone -- President Obama, Hillary Clinton, Kurt Anderson and Jeff Immelt, among others -- is using the word "reset," I thought I would join the club by declaring that it is high time to begin resetting CEO reputations. If you did not know already, reset is the next fashionable business term that is rapidly gaining ground. Use of this trendy term has risen 67% from 2006 to date in the global business media, and BusinessWeek now offers a regular upfront feature on the Reset Economy.

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