Wednesday, November 4, 2009, 3:27 PM

How to create interest in your company's Facebook page

(Photo credit: Explora)
Wondering how to create interest in your company's Facebook page? Consider giving some of your product away.

That's what adventure travel company Explora is doing. They're giving away a free trip to Chile. All you have to do is join the company's Facebook and Twitter pages to be eligible.

It's an effective strategy for building a community of advocates online, or just to introduce your brand to those who have never heard of you. As your employees and advocates push your campaign out to their communities, your brand takes on a viral element that has worked so well for other companies in the past.

The strategy is not unique to Explora. Chick-fil-A, Nature Valley, and Red Bull are just a few of the brands to do the same.

The next challenge is to keep your community interested once the free product is gone. For starters, be consistent, personable, and valuable to your audience. If your messaging meets those three objectives, you're off to a good start. You can read more on this topic by clicking this link, and we'll explore it more in future posts. In the interim, give us a call or shoot us an email with questions.

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