Monday, November 9, 2009, 3:09 PM

Monday's quick reads: Andre Agassi and reputation capital

1.) Agassi taps in to his reputation capital (ESPN) -- When times get tough, it's always good to have a little bit of something stored away to help pull you through. It's true when it comes to finances, and it's also true when it comes to your character and reputation. And Sunday night, on "60 Minutes," Andre Agassi demonstrated that he has a lot of reputation capital.

2.) Drug companies and social media (Medical Marketing & Media) -- The FDA will hold a public hearing on marketing drugs and devices using social media November 12-13. The agency conceded that although it “believes that many issues can be addressed through existing FDA regulations, special characteristics of Web 2.0 and other emerging technologies may require the agency to provide additional guidance to the industry on how regulations should be applied.”

3.) Downturn spurs businesses to shed light on the positive (PR Week) -- Given the damage that corporate reputations have suffered over the course of the past year, many companies have recognized the need to engage with consumers, establish competitive dominance, or simply shed some positive light on their organizations.

4.) Face to face still tops for bank communications (Marketing Charts) -- Despite the growing availability of online and mobile banking customer service features and many banks’ intense pushes to get consumers to use such cost-saving tools, the majority of Americans would still rather contact their bank at a branch than online or through email, according to a survey from Mintel Comperemedia.

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2 Comments:

Anonymous john brantley said...

I know a lot of people criticized Agassi for coming forward with his use of illegal drugs, but I find him to be a very genuine person that is admitting mistakes and trying to move on with his life. He has devoted a lot of his time to helping kids, and I hope he continues his good work!

December 7, 2009 at 12:57 PM  
Blogger Henry Fawell said...

Thanks for your comments, John. Two points: First, contrition and accountability go a long way in a crisis. Second, deeds (i.e. charitable work like Agassi's often say more about you than words). Those are two reasons why Agassi seems to be weathering this story well.

December 7, 2009 at 5:28 PM  

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