Monday, November 23, 2009, 10:25 AM

Monday's quick reads: Polar bears, Denny's, and missing gold

1.) Royal Canadian Mint went into damage control over missing gold (National Post) -- Faced with what may prove to be a huge gold heist right out from underneath its nose, the Royal Canadian Mint ordered polls and consulted with a high-powered Ottawa public relations firm as it worked on damage control, access to information documents show.

2.) American Express gets social to help small businesses (Social Media Business Council) -- Inspired by research indicating many small business owners had a “high relationship IQ” but a “low social media IQ,” American Express created an online forum dedicated to helping small business owners better understand social media strategies.

3.) Do it for the polar bears! (The Washington Post) -- For marketers, climate guilt isn't the easiest thing to sell. Part of the audience doesn't have it and doesn't want it; another segment of the audience already has too much of it. So can you change all these minds with a single ad?

4.) Why public relations is the main course at Denny's (PRSA) -- As the CEO of one of the largest full-service restaurant chains in the United States, Nelson Marchioli credits public relations for Denny’s success. Marchioli speaks with PRSA about reaching customers via social media, the company’s continued diversity efforts and leading during a recession.

5.) How to lose an argument online (Seth Godin) -- Once you start an argument, not a discussion, you've already lost. Think about it: have you ever changed your mind because someone online started yelling at you?

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