Clean energy's grassroots challenge

(Image credit: Triple Pundit)
We've blogged before about the grassroots opposition clean energy firms often face when developing new wind projects, solar fields, and biofuels manufacturing plants. Press reports in recent weeks show that problem isn't going away. Take a look:

Massachusetts-based Cape Wind faces yet another challenge to its plan to develop a wind farm off Nantucket Sound.

Minnesota residents are opposing clean energy projects worth hundreds of millions of dollars and tens of thousands of kilowatts of energy.

A California-based solar firm is facing stiff opposition to its proposed solar field in the Panoche Valley, despite its potential to power 300,000 homes.

Even environmentalists are struggling with internal strife over the perceived risks and rewards of clean energy, according to this great New York Times debate.

Having advised wind and biofuels companies in recent years, my experience is residents don't easily see the tangible local value in having a large scale project in their backyard. If the juice generated by your company's solar project goes straight to the power grid, what's in it for the neighbors?

Clean energy companies that have a good answer to that question - and communicate that answer early and often -- put themselves a step ahead in the race for public opinion. Wondering how to translate your project into tangible benefits for skeptical neighbors? Consider philanthropic endeavors, partnerships with local schools, and jobs fairs, to name a few concepts. We've got more ideas. Just drop us a line.

Renewable energy's grassroots problem

(Photo credit: The Washington Post)
We have blogged before about the paradox facing renewable energy companies, and it doesn't appear to be going away. At the national level, these companies are hailed as a critical component to reducing America's carbon footprint and its dependence on foreign sources of oil.

The view at the local level, however, is quite different. As The Washington Post points out today, renewable energy companies often face stiff resistance from local activists who view their projects as threats to parks, vistas, and property values. The resistance doesn't only come from organized environmental groups; often it's a small group of concerned neighbors determined to make a difference.

The lesson is that energy companies can no longer rely on the environmental virtues of their product to garner public support. These virtues rarely have immediate, tangible benefits for the communities that are impacted by the construction of large wind farms, solar farms, or biofuel manufacturing plants. My experience is those neighbors are more concerned about the project's impact on their home's value, the view out their window, or noise pollution in the neighborhood.

Establishing an aggressive grassroots communications plan is a good place to start for companies with projects in the pipeline, including community advisory panels, outreach to local press, local philanthropy, and websites designed to educate the community. It's never too early to start planning.