Inside a PR crisis—through the eyes of a corporate attorney

Outstanding article on the differences between a legal crisis and a public relations crisis situation authored by James F. Haggerty in Corporate Counsel. Some takeaways below but we encourage you to read the whole article for context. Haggerty points out the following in "What Sensational Media Cases Can Teach Us About Proper PR Response":

1. "If your litigation-communications response is tailored only to respond to the first-day crisis, rather than the rhythms of the litigation itself, it will likely fail.”

2. “You can lose the initial battles, but still win the war.”

3. “Globalization brings a global media audience.”

4. “Eventually, another story will bump you from the headlines.”

Read the full article at Law.com.

Special thanks to Henry Fawell, former Womble Carlyle crisis communications guru and current President of Campfire Communications, LLC for alerting us to this article and the summary in the Ragan PR Daily.