Monday's quick reads: reputation management, brand fraud, and word of mouth marketing

1.) How can companies win back trust? (Business Week) -- The recession and financial crisis have shaken shareholders' faith in corporate boards and management. How can confidence be restored?

2.) Trust word of mouth (Emarketer) -- In a poll of chief marketing officers from the Duke University Fuqua School of Business and the American Marketing Association (AMA), the top overall customer priority named was service excellence, followed by building a trusting relationship.

3.) KPMG: Investment management firms must improve communications to rebuild trust (KPMG) -- A new study from KPMG says improved lines of communication should flow not only from investment managers to their clients, but also, crucially, from investment managers to intermediaries and to regulators.

4.) Brands face fraud risk online (Brandweek) -- As commerce and marketing efforts continue to shift online, brands' exposure to risks are increasing.