So, you've got an announcement. Does anybody care?

If you are about to call a reporter, stop. Put the phone down. Read this column from the business editor at The Frederick News-Post in Maryland (with whom I have worked for many years) about the volume of ineffective pitches he gets from businesses and their communications staff. It's a much-needed reality check about how "important" your pitch really is.

Media relations is an art, and respecting a reporter's time is one of the many techniques your organization needs to master. Before filling up a reporter's inbox or voicemail, consider whether there is a legitimate link between your organization's story and his or her audience. Still have questions? Give us a call or send us an e-mail.