Tuesday, September 16, 2008, 2:12 PM

Help yourself; help a reporter

Looking to get quoted in the press more? There's a new website that may be able to help. Check out http://www.helpareporter.com, a new site designed to link reporters with questions to experts with answers. Here's how it works: Subscribers receive 3 e-mails per day from HARO (as the site is known). Those e-mails include queries from reporters on just about any topic - health care, politics, biofuels, intellectual property, movies, and more. Subscribers who can offer insight on a given subject - and who are willing to be quoted - simply e-mail a response to the inquiring reporter.

HARO is increasing in popularity. It's easy to sign up and subscription is free, making it more attractive than subscription-based competitor Profnet. It is far from perfect (many reporters complain of responses from fraudulent "experts") but it is worth exploring. If your organization limits its interaction to reporters it can truly help, you may find it useful.

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2 Comments:

Anonymous Brandon Wright said...

I have found HARO very useful. I have offered myself as source to many journalists and have even referred a few when I couldn't help them.

September 16, 2008 at 4:16 PM  
Anonymous Anonymous said...

I have also used HARO with success and established new relationships with reporters I otherwise would not have.

September 17, 2008 at 9:26 AM  

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