Friday, August 8, 2008, 2:23 PM

Consider Bob Newhart before your next interview

If you don't think you need interview training, check out this classic clip from the Bob Newhart Show and continue reading below.
(click to play on YouTube)


Ms. Corley's sneak attack on Mr. Newhart reinforces two time-tested rules about media relations that every serious organization must consider.

First, do your homework: If a company's CEO is to appear on television or radio, have a basic familiarity with the reporter, the format, and the line of questioning.

Second, do some training: Interview training is the most valuable exercise available to those who interact with the press, especially radio and television. Your tone, facial expressions, attire, and posture all impact how you are perceived by a viewer or listener. Womble Carlyle's strategic communications pros have made careers in front of the camera and behind the camera. They regularly coach clients through training scenarious such as press conferences and live television interviews to help them respond with poise and effectiveness to tough questions from ambitious journalists.

Still think you don't need any training? Presumably, so did Bob Newhart.

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