Monday, July 27, 2009, 12:41 PM

Monday's quick reads: Bernanke, blog leaks, and social media engagement

1.) Bernanke goes barnstorming (The New York Times) -- Ben S. Bernanke, the chairman of the Federal Reserve, is on a publicity campaign with a message: the central bank is here to help, and it is not as mysterious or menacing as people might think.

2.) Leaks grow in the world of blogs (The Wall Street Journal) -- The recession, combined with new technology, is sparking new skirmishes between employers and employees over leaks of sensitive or confidential information.

3.) Branding strategies may need updating (San Jose Business Journal) -- An expert says that working with legal counsel means that a brand will fare better down the road. If you choose strong and distinctive marks, you can often put more “distance” between your brand and others that come along later, stopping others from imitating you more closely than they otherwise might.

4.) Study: Financial success tied to good use of social media (ReadWriteWeb) -- A new study released by Wetpaint and the Altimeter Group shows that the brands most engaged in social media are also experiencing higher financial success rates than those of their non-engaged peers.

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