Tuesday's must reads

Here are three commentaries that may spark ideas on how you can communicate more effectively in 2009.

1. Ten ways social media will change in 2009 (ReadWriteWeb) -- Just when you thought you understood what Facebook or Twitter could do for your company, along come these predictions.

2. Avoid inviting distrust (Brandweek) - A new survey reminds us that it's not what you say; it's what people hear.

3. Salmonella scare spurs a boost in online outreach (PR Week) - Find out how the peanut butter industry responded to a massive recall.