Tuesday, January 20, 2009, 4:35 PM

Clouding your message


Companies looking to sharpen their message should consider a relatively new technology: word clouds. This tool - which creates a cloud out of the words that appear most frequently in your text - can be especially useful when writing speeches, press releases, or blogs. The more often a word appears in your speech, the more prominent it is in your cloud. You can analyze any document for free at http://www.wordle.net/. This is great way to analyze whether your key themes are breaking through.

Check out a great word cloud analysis of recent presidential inaugural addresses by ReadWriteWeb by clicking here. Notice any themes?

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